The Bremen-based start-up for construction site management, construction tech software and IoT tracking solutions continues to develop and position itself for even higher growth in the future.
Bremen, September 1, 2022.
Around 140 guests from the construction industry, politics and science were present at the industry event on the rooftops of Bremen when the start-up Sharemac officially became syniotec. The company goes back to a concept idea developed by Manuel Kimanov and Rezi Chikviladze during their studies at Jacobs University in Bremen. The basic idea of using construction machinery and equipment in a smarter way has always been very popular in the industry. In 2018, the study project turned into a company, which came into contact with more and more companies from the construction industry. It all started with the Sharemac rental platform.
Over time, the team which had grown in both content and size, identified a fundamental weakness in the digital rental process and in the management of construction equipment and machinery: a lack of transparency. Where is the machine used and when – or: on which construction site is the machine actually right now? As a result, SAM, the so-called “Smart Asset Manager” was developed, which provides construction companies and rental companies with a fully comprehensive overview of the entire machinery fleet.
The product continued to grow and was developed not only for but also with contractors and leading service providers from the construction industry. More and more functions such as site documentation, personnel planner, crew management and many more were added. Just like more and more customers who trust in the team from Bremen, Germany and Tbilisi, Georgia where the company’s TechHub is located. Regardless of whether you are a SME or a big corporation, the Bremen-based company has answers to all questions that pave the way for a successful digital tomorrow in the construction industry.
Founded as Sharemac, the company is now taking the next step and transforming itself. “After half a decade, it was important for us to position ourselves, our services and our brand in a forward-looking way,” says Rezi Chikviladze. “In an intensive process, both internally and with partners, we asked ourselves what we essentially get up for in the morning, what our driving task is – in other words, our mission. How do we or our solutions make the difference?” reveals Manuel Kimanov. “Our values, i.e. how we deal with each other and with partners, our core competencies and what we strive for in our vision, are now also very clearly visible,” adds CFO Arne Stehnken, who helped to build Sharemac from the very beginning.
“After the brand strategy process, it was clear to us: We’ve outgrown our old name, which was simply focused on sharing machines with Sharemac. The core of our mission is: We sync you and your business with the future. Synchronizing information, IoT products, and the latest technology is what we do. For our rebranding, we combine our brand strategy with our competencies. From now on we are called syniotec,” the three announced at the event in Bremen. “We don’t want digitalization to become a construction site, we want the construction site to be digitalized!”.
The trio took an entertaining look back at what was, what is – and what will be. All guests at the Ecos-Center on the Weser River were offered exciting insights into the genesis of an innovative start-up, the examination of further development and growth, and their view of syniotec’s future. The 60 employees will focus even more on leading the construction industry into a more efficient and innovative future.
In the course of the renaming, the entire corporate design of the syniotec brand and the product design of the IoT solutions were completely revised. This was done in collaboration with the Design and Innovation Lab Vioki from Hamburg. The young yet very experienced team is looking positively ahead in its new guise – also because there is still a lot of exciting work ahead for everyone in the digitization of the construction industry. syniotec, as the brand promise says, synchronizes partners with the future – through efficiency-enhancing and standard-shaping software and IoT products.
syniotec is the prime example of digitalization in a major industry. As a pioneer, the company finds solutions to problems quickly and pragmatically. This makes syniotec a companion and pioneer of new standards.
